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週次 |
日期 |
單元主題 |
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第1週 |
9/12 |
課程簡介
“Brief ”
Visual Communication vs. Visual identity
Creation vs. Innovation
• 設計之本質在建構新經驗，創造即做出新經驗。
• 對主體而言經驗是相對的。
• 長駐型經驗（舊經驗）與
非常駐型（新經驗）
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第2週 |
9/19 |
[Communication Design] Framework
Context is everything.
“We see things not as they are,
but as we are.”
Context is everything!
Context+ Concept+ Collaboration
= Communication
Context+ Concept+ Collaboration = Communication
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第3週 |
9/26 |
[Identity Design]
Meaningful Messages
“What ‘Brand’ Really Means”
“Great design is serious, not solemn”
Be goal- directed
How to turn data into information and information into messages of meaning?
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第4週 |
10/03 |
[Identity Design]
How founders interacted with designers to portray values, a mission, and a strategic direction—all using design.
Effective Visual Communication
PRINCIPLE1.
“Consistency_01”
• VIS & Branding
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第5週 |
10/10 |
[Communication Design]
Like spoken language, visual language needs to define conventions and use them consistently to be understandable.
Effective Visual Communication
PRINCIPLE 1.
“Consistency_02”
- Layout/ Editorial Design
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第6週 |
10/17 |
[Communication Design]
Using Images Worth a Thousand Words
Effective Visual Communication
PRINCIPLE 1.
“Consistency_03”
• Color
• Imagery -Pictorial Consideration
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第7週 |
10/24 |
[Communication Design]
Choose your primary typeface wisely and select a secondary font to complement it.
Effective Visual Communication
PRINCIPLE 2.
“Hierarchy_01”
• Typographic
• Layout/ Editorial Design
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第8週 |
10/31 |
Trouble Shooting |
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第9週 |
11/07 |
Mid-Term Project
[Grade]
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第10週 |
11/14 |
[Communication Design]
“Hierarchical organization is the simplest structure for visualizing and understanding complexity.”
Effective Visual Communication
PRINCIPLE 2.
“Hierarchy_02”
• Typographic
• Color
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第11週 |
11/21 |
[Communication Design]
“ If you want to make something easy to find, make it different from its surroundings…”
Effective Visual Communication
PRINCIPLE 2.
“Hierarchy_03”
• Imagery - Semiology
• Gestalt Psychology
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第12週 |
11/28 |
[[Identity Design]
Symbols are vehicles that helps us represent and share a brand’s value creation story.
Effective Visual Communication
PRINCIPLE 3.
“Personality_01”
• Logo_01
• Style & Aesthetics
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第13週 |
12/05 |
Communication Design]
“ It’s okay to have clear space—clutter is a failure of design.”
Effective Visual Communication
PRINCIPLE 2.
“Hierarchy_04”
• Presentation
• The Complexity & Simplicity
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第14週 |
12/12 |
[Communication Design]
The proposition needs to go beyond simply “what” someone does. By spending time thinking about the proposition of design, subsequent design thinking time will be focused and meaningful.
Effective Visual Communication
PRINCIPLE 3.
“Personality_02”
• Information Arts
• Abstract & Concrete
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第15週 |
12/19 |
[Identity Design]
brand’s identity speaks about the company’s vision in ways that words will never be able to.
Effective Visual Communication
PRINCIPLE 3.
“Personality_03”
• Logo_02
• Meaning as an organizing principle
[Incremental change or Radical change]
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第16週 |
12/26 |
[Identity Design]
Brand being a belief system originally developed to differentiate one’s products from those of competitors when relying on tangible value world be insufficient
Effective Visual Communication
PRINCIPLE2.
“Hierarchy_05”
• UX, Service design and Branding
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第17週 |
1/02 |
Trouble Shooting & Final Project [Grade]
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